Have you made your resolution to lose weight yet? If not, why wait? Everyone’s doing it! Jump on the bandwagon! And if you’re not sure you can do it alone, and your wallet is bottomless, then look no further than your local grocery ads, which are loaded this week with all sorts of health and diet products.

Here’s my favorite ad so far, from yesterday’s Smith’s Food and Drug flyer:

Fifty precent off of Lean Cuisine! Low fat, controlled calories, good taste.

Now look more closely.

What do you get when you buy twelve Lean Cuisines?

Yep. That’s right. Two half-gallons of ice cream. A gallon of sweet cream, fat, and sugar to top off your healthy Lean Cuisine diet lunch.

Granted, the ad mentions that you can get Dreyer’s yogurt or Sorbet.

But what does the ad show? Dreyer’s Grand Chocolate Ice Cream. The motherload temptation for all dieters.

Good one, Smith’s.

I have to admit—sly (or maybe just naive) as your ad tactics are, they work.

You’ve got my business coming.